![]() Benzinga does not provide investment advice. You can get the regular & sugar free old formulas by searching 'rockstar energy drink o.g.' on Amazon email response and pictures of the differences between old & new I've been quite lucky with finding old stock at different stores so, I haven't had to go without yet but, I know the time will come when the old stock is completely depleted. Pisani: Circuit Breakers Worked As Expected Wingstop's Free Merch Comes With One Condition: It's An Ad Pepsi To Acquire One of China's Largest Snack Brands In 5M DealĬramer Says To Sell Oil Stocks If Saudi Arabia, Russia Reconcile PepsiCo's stock traded lower by 3.7% to $129.10 per share art time of publication. The company expects the deal to close in the first half of the year. PepsiCo doesn't expect the transaction to be meaningfully positive to its revenue or earnings per share in 2020. Rockstar is also one of the biggest competitors to Monster Beverage Corp (NASDAQ: MNST). He also said the company needs to do a "better job with Rockstar," according to The Wall Street Journal. He highlighted success in its ready-to-drink coffee beverages it sells as part of a partnership with Starbucks. Last month, the CEO was asked to comment on the company's energy drink strategy during a conference call. PepsiCo's acquisition marks the first large deal under Laguarta's leadership. "Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space," the release said. Currently, PepsiCo sells energy beverages under the Mountain Dew label, including Kickstart and Game Fuel. ![]() PepsiCo will look to accelerate Rockstar's performance and expand its other brands in the category, such as Mountain Dew. Under PepsiCo's complete ownership, the company will be in a better position to take advantage of rising demand in the "functional beverage space," PepsiCo chairman and CEO Ramon Laguarta said in the press release. PepsiCo's relationship with Rockstar dates back to 2009 when it started distributing energy drinks in North America. (NASDAQ: PEP) announced Wednesday it reached an agreement to acquire energy drink maker Rockstar Energy Beverages for $3.85 billion. "Imagine you're drinking an herbal tea, with caffeine. " doesn't have any functionality, it comes from an herb," Torres said, CNBC reported. Selling CBD-infused foods and beverages across state lines is currently illegal in the United States, but Torres noted that while many people don't know to differentiate CBD and hemp seed oil, they are not one and the same. In April, a Rockstar beverage with hemp seed oil was launched in Germany, which has a sizable market for hemp, though hemp seed-infused beverages have failed to really catch on there or in other markets, according to CNBC. Rockstar Energy has dabbled with hemp seed oil in its products before, according to CNBC. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio," Torres said. ![]() "Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. "With Rockstar Unplugged, we continue the brand's heritage in driving culture while delivering innovation to the category," said Fabiola Torres, PepsiCo general manager and chief marketing officer of the energy category, in a statement. The new drink is being released as part of the company's new partnership with MTV and will be named "Rockstar Unplugged." It shares a name with the returning MTV show "MTV Unplugged." The original Rockstar Energy drinks contain twice that amount, and an eight-ounce cup of coffee contains about 90 mg of caffeine, according to the Food and Drug Administration. The drink contains about 80 mg of caffeine, according to PepsiCo, which is relatively low.
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